Which business would you choose to contact given the following email address: email@example.com or firstname.lastname@example.org? I would assume you’d choose the first one. This is because we feel a branded, more professional email makes a business or person appear more credible. It may seem insignificant but an email reaches far beyond your inbox. Essentially, your email address is your first impression, builds your credibility, and promotes a certain level of trust. On the other hand, an unprofessional or unbranded email address is not a great way for job seekers or business owners to present themselves.
GIVE A GOOD FIRST IMPRESSION
Ask yourself this question: What impression does my email address create? A professional email indicates you are established and professional. A cryptic or general email may project inexperience or even worse, raise doubts on whether you're serious or real.
BUILD CREDIBILITY AND TRUST
As email scams continue to rise, many individuals may not be comfortable emailing their information or doing business with email@example.com. A professional email however, will provide a sense of security and reassurance.
IT'S FREE (OR INEXPENSIVE) AND EASY
You can create a professional email address with ease through Google (my personal preference) for free or other email providers like Yahoo and Microsoft Outlook. To create a custom domain, you can utilize a service from Google, G Suite for a reasonable cost.
If you are a job seeker, you want to make it as easy as possible for a potential employer to associate you with what you do. If your email address is cryptic or dated, I suggest you create a new email address (it can be temporary while applying for a job or permanent) and use your name. Take me for example, I might consider firstname.lastname@example.org. If it's not available, try variations that include your first and last name. This will make it easier for prospective employers to find you in their inboxes.
Remember, when you provide your email address, it's a representation of you.
ARE YOU ON A JOB HUNT?
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